Eurosport App
Eurosport set out to reinvent its mobile experience across iOS and Android, aligning with a refreshed brand identity and evolving user expectations around live sports, streaming, and content discovery. I led the design of a brand new app, guiding a small team to deliver a cohesive, modern product used by millions of fans across multiple markets.
The Challenge
The existing Eurosport app no longer reflected the brand’s positioning or the needs of its users:
Fragmented user experience across platforms and regions
Outdated visual design that didn’t align with the new brand identity
Poor content discoverability, especially for live and on-demand events
Inconsistent experiences between mobile, web, and other touchpoints
At the same time, the redesign needed to support a global audience, multiple sports, and complex content types including live streams, highlights, news, and schedules.
My Role
I led the end-to-end design of the new Eurosport app:
Directed a small team of designers, setting vision and design direction
Defined the product experience in collaboration with product, engineering, and marketing teams across multiple countries
Owned UX and UI across iOS and Android
Ensured consistency with the broader Eurosport ecosystem
Early exploration of the homepage, focusing on content hierarchy and how to prioritise live events, highlights, and editorial content.
Approach
1. Defining the Experience Vision
We started by aligning on what the new Eurosport experience should feel like:
Fast and immersive, reflecting the energy of live sport
Content-first, prioritising live events and key moments
Personalised, helping users quickly find what matters to them
This vision acted as a north star throughout the project.
2. Simplifying Navigation & Structure
One of the biggest challenges was the complexity of content.
We redesigned the information architecture to:
Prioritise live and upcoming events
Make it easier to browse by sport and competition
Reduce cognitive load through clearer hierarchy and fewer entry points
3. Designing for Live Sport
Live content is the core of Eurosport’s value.
We focused on:
Prominent placement of live and upcoming events
Clear indicators for live status and timings
Seamless transitions between browsing and watching
4. Creating a Scalable Design System
To support multiple platforms and markets, we built a flexible design system:
Components that worked across iOS and Android
Consistent typography, colour, and interaction patterns
Adaptable layouts for different content types
This ensured both speed of delivery and long-term scalability.
5. Cross-Team Collaboration
Given the international scope, alignment was critical.
I worked closely with:
Product teams to prioritise features and define requirements
Engineers to ensure feasibility and smooth implementation
Marketing and brand teams to align with the new visual identity
Early in-progress design toolkit defining core elements and visual rules — later evolved into a scalable design system.
Detailed specifications for the app’s core components, designed for flexibility across multiple content types and future systemisation.
Result
The final product was a completely redesigned Eurosport app:
A clean, modern interface aligned with the refreshed brand
A content-first homepage focused on live and key events
Improved navigation across sports, competitions, and formats
Seamless experience between discovery and playback
Consistent experience across iOS and Android
Final mobile UI at launch, delivering a content-first experience with clear prioritisation of live and on-demand sport.
Tablet experience at launch, adapting the design to larger screens while maintaining consistency and improving content discoverability.
Impact
Delivered a unified mobile experience across multiple markets
Improved discoverability of live and on-demand content
Established a scalable design foundation for future features
Strengthened alignment between product, brand, and marketing